MART54 Privacy Policy

Effective Date: June 2026
Last Updated: June 2026

1. Introduction

MART54 (“MART54,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you use the MART54 platform, website, mobile applications, and related services (collectively, the “Platform”).

By accessing or using MART54, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein.

2. About MART54

MART54 is a digital real estate marketplace that connects property owners, real estate agents, developers, buyers, tenants, investors, and real estate professionals across Africa.

Our services include property listings, property search, agent and developer marketing, advertising, communication tools, lead generation, and related real estate technology services.

3. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

Account Information

Full name
Username
Email address
Phone number
Password
Profile photo
Business name
Company information
Professional licenses or certifications

Property Listing Information

Property descriptions
Property location details
Property pricing
Property photos
Property videos
Floor plans
Property documents
Ownership verification documents

Communications

Customer support requests
Messages sent through the Platform
Feedback and reviews
Survey responses

Information Collected Automatically

When you use MART54, we may automatically collect:

IP address
Device information
Browser type
Operating system
Device identifiers
Referring website
Date and time of access
Pages viewed
Search activity
Click activity
Session information

Location Information

We may collect location information including:

Approximate geographic location
GPS location (with permission)
Property locations submitted by users

Location information helps improve search results and property discovery.

Cookies and Tracking Technologies

We may use:

Cookies
Web beacons
Pixels
Analytics tools
Session identifiers
Similar technologies

These technologies help us:

Remember user preferences
Improve user experience
Analyze Platform performance
Prevent fraud
Deliver relevant content

Users may manage cookie preferences through browser settings.

4. How We Use Information

We use information to:

Create and manage user accounts
Publish property listings
Facilitate communication between users
Verify identities
Process subscriptions and payments
Provide customer support
Improve Platform functionality
Personalize user experiences
Detect and prevent fraud
Maintain Platform security
Analyze usage trends
Conduct research and development
Send service-related notifications
Deliver marketing communications where permitted by law
Comply with legal obligations

5. Legal Basis for Processing

Where applicable, we process personal information based on:

User consent
Performance of contractual obligations
Legitimate business interests
Compliance with legal obligations
Protection of users and Platform security

6. Sharing of Information

We may share information with:

Other Users

Certain information may be publicly visible, including:

Property listings
Property descriptions
Property photos
Agent profiles
Business profiles
Public contact information provided by users

Service Providers

We may share information with trusted service providers that assist with:

Website hosting
Cloud infrastructure
Payment processing
Analytics
Customer support
Marketing services
Identity verification
Fraud prevention

These providers are contractually obligated to protect information.

Business Transfers

Information may be transferred as part of:

Mergers
Acquisitions
Asset sales
Corporate restructuring
Financing transactions

Legal Requirements

We may disclose information if required to:

Comply with laws
Respond to legal requests
Enforce our Terms and Conditions
Protect users
Protect MART54 rights and property
Prevent fraud or illegal activities

7. International Data Transfers

Because MART54 serves users across Africa and internationally, information may be stored or processed in countries other than your own.

We take reasonable measures to ensure adequate protection of personal information during international transfers.

8. Data Retention

We retain information only as long as necessary to:

Provide services
Maintain business records
Resolve disputes
Comply with legal obligations
Prevent fraud
Enforce agreements

Retention periods may vary depending on the type of information and applicable legal requirements.

9. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information.

Security measures may include:

Encryption
Secure servers
Access controls
Authentication mechanisms
Monitoring systems
Fraud detection systems

However, no method of transmission or storage can be guaranteed to be completely secure.

10. User Rights

Subject to applicable law, users may have the right to:

Access personal information
Correct inaccurate information
Update account information
Request deletion of personal information
Restrict processing
Object to certain processing activities
Withdraw consent
Request data portability
Lodge complaints with relevant authorities

Requests may be submitted using the contact information provided below.

11. Marketing Communications

We may send:

Service notifications
Product updates
Marketing messages
Promotional offers
Industry insights

Users may opt out of marketing communications at any time through account settings or unsubscribe links.

Service-related communications may still be sent when necessary.

12. Third-Party Links

The Platform may contain links to third-party websites, applications, or services.

MART54 is not responsible for the privacy practices or content of third-party services.

Users should review the privacy policies of any third-party services they access.

13. Children’s Privacy

MART54 is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that information has been collected from a child, we may take steps to delete such information.

14. Property Listing Information

Property listings submitted to MART54 may be publicly visible and indexed by search engines.

Users should carefully consider what information they include in listings.

MART54 is not responsible for information voluntarily made public by users.

15. Fraud Prevention and Verification

To maintain trust and safety, MART54 may:

Verify identities
Verify property ownership
Review business registrations
Conduct compliance checks
Monitor suspicious activities
Investigate fraud reports

Information collected for verification purposes may be retained as required by law or business necessity.

16. Automated Processing

MART54 may use automated systems to:

Detect fraudulent activity
Improve search relevance
Recommend properties
Personalize content
Improve user experience

These systems may use user activity and Platform interaction data.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes become effective upon publication on the Platform.

Continued use of MART54 after updates constitutes acceptance of the revised Privacy Policy.

18. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy, please contact:

MART54 Privacy Team

Website: MART54

Email: privacy@mart54.com

Support Email: support@mart54.com

19. Consent

By accessing, registering for, or using MART54, you acknowledge that you have read, understood, and agreed to this Privacy Policy and consent to the collection, use, storage, processing, and disclosure of your information as described herein.

Privacy Policy